In April 2016, simultaneously with rebranding itself as MZ, the company announced the launch of a new platform as a service, leveraging the cloud-based networking infrastructure of its real-time gaming platform. That year, a funding round valued the company at $5 billion. The company rebranded itself as MZ in 2016. In an advertising campaign that featured Arnold Schwarzenegger, the game was marketed as a product of a company called Epic War, later revealed to be a development studio of Machine Zone. The company launched Mobile Strike, a modern warfare game, in November 2015. According to VentureBeat, Leydon had used the 2012 venture funding to "bet everything on Game of War," putting a team of 80 people on an 18-month project to design and build a complex real-time strategy game, including creation of a messaging infrastructure and language translation layer that would allow worldwide participation in the game's alliances and chat. Machine Zone released Game of War: Fire Age in October 2012 in New Zealand and Australia. The company got its start making AddHer and AddHim, a pair of MySpace widgets that TechCrunch called "a Hot or Not-esque social network plugin." Addmired later pivoted into the free-to-play game space, releasing 13 games between 20, including the iOS games Original Gangstaz, iMob and iMob 2, and Global War Riot. It was among the participants in Y Combinator's Winter 2008 Accelerator program for startups. Gabriel Leydon founded the company with partners Mike Sherrill and current Chief Technology Officer Halbert Nakagawa. In 2012, Addmired changed its name to Machine Zone, after raising $8 million in funding from Menlo Ventures. The company, which was originally called Addmired, was founded in 2008. History Origin and first products (2008–2012)
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